Connect. Contribute. Lead GTM Innovation.
The Winning by Design Ambassador Program brings together experienced revenue leaders to drive meaningful conversations, access exclusive insights, and elevate shared frameworks that transform recurring revenue growth.
Ambassadors From Leading GTM Organizations
Everything You Need to Stay Ahead — In One Program
Early Access to Research
Get early visibility into Winning by Design research, frameworks, and thinking before it’s published more broadly—so you can stay ahead of emerging trends in revenue and go-to-market.
Built-In Community
Connect with a curated group of GTM leaders, practitioners, and advisors from around the world. Share insights, exchange perspectives, and learn alongside peers who care deeply about doing GTM the right way.
Exclusive Webinars
Join private sessions with WbD experts and guest practitioners. These webinars go deeper than public events, offering practical discussion, Q&A, and behind-the-scenes context.
Event Discounts & Priority Access
Receive discounted access and early registration opportunities for Winning by Design events, workshops, and in-person experiences—so you never miss what matters most.
Three Steps to Ambassadorship
Becoming a Winning by Design Ambassador is a straightforward process designed to ensure a shared foundation,
thoughtful participation, and a strong community experience.
Get Certified in Revenue Architecture
Complete the Revenue Architecture course to build a shared foundation in modern, recurring-revenue go-to-market principles. Certification ensures every Ambassador speaks the same language and represents the framework with credibility.
Apply and Get Accepted
Once certified, submit your Ambassador application. We review each application to ensure alignment with our values, community standards, and commitment to thoughtful GTM leadership.
Join the Community and Share Insights
After acceptance, you’ll join the Ambassador community, gain access to exclusive resources, and start sharing content, perspectives, and insights with your network—supported by Winning by Design.
Who We’re Looking For
The Ambassador Program is designed for experienced go-to-market leaders who believe in thoughtful, system-driven growth and want to contribute meaningfully to the community.
You’re Certified in Revenue Architecture
You’ve completed the Revenue Architecture certification and have a strong grasp of the core models, language, and principles behind recurring revenue growth.
You Have Proven GTM Leadership Experience
You’ve operated at a strategic level—leading or advising GTM teams—and bring real-world experience applying frameworks in complex environments.
You’re Active and Thoughtful on LinkedIn
You regularly share ideas, engage with others, and contribute original perspectives that help elevate the quality of GTM conversations.
Do you meet these requirements?
I fully trust that Winning by Design Ambassadorship will give me a chance to learn it even deeper, see best practices and apply it further in real life business scenarios. I’m thrilled to be a part of this group of illustrious and experienced GTM leaders who are shaping the future of GTM.
Working in the SaaS and tech sector for close to two decades, I’ve seen the chaos that comes from siloed GTM strategies, disconnected data, and chasing growth with no clear compass. The Revenue Architecture framework, with its 6 interconnected models and scientific backbone, gives structure to that chaos, and more importantly, focus. WbD Ambassadorship isn’t just a badge, it’s a deep alignment with a methodology I’ve believed in for years.
Apply to Become a Winning by Design Ambassador
This program is currently not available in South America.
Frequently Asked Questions
What is the Winning by Design Ambassador Program?
The Ambassador Program is a curated community of certified GTM leaders who share a common foundation in Revenue Architecture and actively contribute to thoughtful, system-driven go-to-market conversations.
Who is the Ambassador Program designed for?
The program is designed for experienced GTM practitioners, leaders, and advisors who are actively engaged in the community, regularly share insights, and want deeper access to Winning by Design research, events, and peers.
What are the benefits of becoming an Ambassador?
Ambassadors gain access to a private community, early research releases, exclusive webinars, and priority or discounted access to Winning by Design events—along with the opportunity to elevate their voice within the GTM ecosystem with the help of Winning by Design.
Is Revenue Architecture certification required?
Yes. Completing and being certified in the Revenue Architecture course is required to apply. This ensures all Ambassadors share a common language, framework, and level of credibility when representing the work.
How selective is the Ambassador Program?
The program is intentionally selective to maintain a high-quality community. Applications are reviewed based on experience, certification status, and alignment with our values around thoughtful, practical GTM leadership.
What’s expected of Ambassadors once accepted?
Ambassadors are encouraged to participate in the community, engage in discussions, attend events when possible, and share insights publicly—particularly on LinkedIn—in a way that reflects the principles of Revenue Architecture.
Is this a paid or compensated program?
No. The Ambassador Program is not a paid or influencer program. It’s designed around shared learning, access, credibility, and contribution—not promotion or sponsorship. There is no cost join, nor any Ambassador payouts.
How long does the application review process take?
We review applications on a rolling basis. Most applicants can expect to hear back within a few days of submitting their application.